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Archive for October, 2008

BBC: How NOT To Handle A Crisis

Friday, October 31st, 2008
I’ve been fascinated by the rolling news story this week concerning the BBC and the way they’ve dealt with the fallout from the Jonathan Ross / Russell Brand prank phone call debacle - or “Manuel Gate” as my erstwhile colleagues on the red tops have dubbed it.

What I’ve found so compelling about this story isn’t the content of the so-called prank calls the star presenters made to actor Andrew Sachs (which I found borish and unfunny) but the way the BBC handled the fallout afterwards.

Incredibly it took the corporation 36 hours to respond to the Mail On Sunday’s story about the calls - by which time the row had escalated to the point where there were calls for the pair to be sacked and even politicans like David Cameron and the Prime Minister were demanding explanations.

You might think there’s nothing for you to learn in all this but I would disagree. This is a great example of the wrong way for an organisation to handle a crisis.

What the BBC should have done is come out much sooner with decisive action - apologies to those offended, suspensions for Brand and Ross and the promise of a full investigation. All of these things should have been done on day one - not day three. Instead the BBC chose to do nothing - allowing the row to reach boiling point until the policy of inaction could no longer be tolerated. By then Brand had to fall on his sword, ending his BBC career.

If action had been taken sooner the fall out could have been far less and I doubt anyone would have been forced to resign. As it is senior BBC Radio executives have had to follow Brand and tender their resignations.

Next time there is a crisis at your company - and the press are sniffing blood - remember that the worst thing you can do is bury your head in the sand and hope they will go away. They won’t.

Instead, be bold. Take swift action. If mistakes have been made, admit them, apologise and promise lessons have been learnt. If you react quickly you could prevent the need for any resignations.

Are You Using The Full Potential of the Web?

Friday, October 24th, 2008

You would think that any business person worth their salt would have embraced the power of the web by now but I still meet people who think using the internet and running a business have no correlation.

Recently I did some PR work for a firm of solicitors who didn’t even have a website. The partner in charge proudly told me he had never sent an email. Dealing with this firm was like stepping back in time to the 1950s. How any business can exist today without a website is totally beyond me.

If you are a business person reading this webpage I’m sure you don’t belong to that tiny minority who fail to recognise that the internet is an essential tool for modern business.

But I wonder how many of you are fully harnessing the power of the web to it’s full advantage?

Just yesterday I was chatting to an entreprenuer who was launching a website with just the co.uk domain. The corresponding .com was available but she hadn’t thought it worth picking up.

This is crazy. A modern British business needs both the co.uk and the .com if they are available. If you don’t buy both you could be letting yourself in for major hassle down the line.

Suppose a competitor bought it and used it to point accidental traffic to their site? You would effectively be giving your competitor free marketing.

Not only should you invest in both the .com and the co.uk versions of your website, you should also think about generic terms you could buy to drive traffic to your site.

For example http://www.greatpublicity.co.uk/ points at our website and we get a fair bit of traffic through it. You would be surprised how many people put terms like that into the address box rather than into a search engine.

So think about what terms you can use to bring new customers to your site and, if they are still available, snap them up. The internet is still very young and in another five or ten years it will be much more difficult to buy these domains. Right now, at about a tenner a year for a .com and much less for a co.uk these domains are cheap as chips and offer one of the most cost effective means of marketing. You’d be mad to pass them up.

Bagnificent in The Sun Today

Tuesday, October 21st, 2008

Our client Gerry Campbell, founder of www.bagnificent.co.uk has been featured in The Sun today. Please click here to read the article.
This is the latest in a great run of coverage we’ve won for Gerry with articles in the Daily Record, and the Daily Mirror as well as The Sun.
We’re also very confident that she’ll soon be appearing between the glossy covers of Cosmopolitan magazine.
Gerry’s story is a great example of a business thriving despite the current economic gloom. We are proud to be playing a part in her success.

Canny Shoppers Fight Credit Crunch

Tuesday, October 14th, 2008

Canny Christmas shoppers are fighting the credit crunch by using internet voucher sites to make big savings.

By visiting websites such as www.myukvouchercodes.com shoppers are able to access codes which allow them to reduce their bills when they checkout on their favourite retailer’s websites.

There has been a substantial rise in the number of people shopping online with items often a lot cheaper than in the shops. With the slow-down in the UK economy consumers are looking for ways to make their money go further.

Many customers will be familiar with cutting discount codes out of magazines and papers and then taking them to the shop to make a discounted purchase, but it can often be an arduous task finding a voucher for something that they actually want, a problem which can be solved by using online discount sites.

Saver site www.myukvouchercodes.com offers discount codes for over 1200 popular retailers allowing shoppers to make huge savings from big name retailers such as Argos, Currys, Next and Tesco.

With busy shoppers always on the lookout for a good offer www.myukvouchercodes.com saves them not only money but also time by grouping voucher codes for all of their favourite retailers in one place.

Steve Barnes managing director of www.myukvouchercodes.com said: “In the current economic conditions, it is important to make your hard earned money go further. By using a voucher code, or discount code with your purchases, you can save money instantly, which can total £100’s of pounds a year.

“Myukvouchercodes.com is more than just a voucher code site. We have brought together 100’s of niche retailers that you would never know existed, alongside major UK brands in our virtual shopping center. Having such niche sites makes finding a unique gift far easier, saving time and money.

“Since re-launching our site recently with a fresh new design, we have seen our traffic increase by a factor of four. We have also doubled the number of vouchers available on myukvouchercodes.com and in fact, we’re now seeing retailers coming to us asking to be included on the site.

“Those who are new to internet shopping needn’t worry as the process is simple; visit the site, find your favourite retailer, note down the discount code you wish to use, visit the retailer’s website and enter the code at the checkout to save some money.”

The site has steadily grown in popularity and is viewed by many customers as the first stop they make before making a purchase.

On www.myukvouchercodes.com users have the ability to rate a code and add comments to help fellow shoppers. Codes that haven’t worked are removed immediately ensuring customers get what the voucher says they are entitled to.

Steve added: “We aim to make the whole experience as user friendly as possible and this is why we employ a rating system highlighting the most popular and useful codes”.

Shopper Sarah Louise Williams of Wilmslow, Cheshire, said: “I wish I had known about this site years ago. I had no idea that you can get a discount/voucher code for almost every major retail chain. I am starting to do a lot more shopping online now, and it always pays to visit MYUKVoucherCodes to see what discounts I can find. It maybe for a percentage off or free delivery, but every discount means more money in my purse and that’s absolutely brilliant!”

Fellow customer Emily Shepperson, from March, Cambridgeshire, said: “MyUKVoucherCodes is the site I go straight to when I’m looking to buy something online. It’s so easy to locate a code for the retailer I want to use. I have saved literally hundreds of pounds over the past few weeks as I’m buying things for my first house. I really look forward to always using MYUKVoucherCodes in my new home.”

Geoff Hales from Essex added: “MyUKVoucherCodes is a great site. I always check this one out before making a purchase on the Internet as there are discounts to be found that are not readily available elsewhere. The site is really easy to use and has saved me a fair bit of money over the past year. They have a very good range of retailers from major high street names to some obscure ones too!”
Julie Carey from Devon said: “I always check MYUKVouchercodes before doing any internet shopping. I’ve saved myself a fortune as I always find a discount voucher I can use and it’s well worth a browse through as you never know what you might find.”

With no end to the economic slow down in sight the popularity of online discount sites is set to boom.

ENDS

A Truly Bold Piece of PR

Tuesday, October 14th, 2008

When it comes to winning free publicity for your company it pays to think “out of the box”.
Take this great bit of PR from Air New Zealand. Last month the airline announced it was seeking 50 bald headed passengers to act as “cranial billboards” and publicise a new check-in service on their heads.
The follicly challenged fliers will be offered one thousand NZ dollars (£380) to have their pates temporarily tattooed with the message.
The airline’s marketing manager Steve Bayliss said in a statement: “How better to tell our customers that Air New Zealand is going to do something about [long check-in queues]… than through messaging they can read while they’re standing in a queue themselves?”
This is great PR. Imaginitive and exciting - what’s more it hasn’t cost the airline a penny yet and they are already making headlines (pardon the pun) around the world. Click here to read about it on the BBC.
Obviously airlines are pretty big companies but the beauty of this idea is that any business could do it, even a one man band.
You’ll note as well, that no one has actually done this in New Zealand yet - they are getting great publicity for nothing more than the idea.
If you want to win free publicity for your business you could do a lot worse than giving something like this a try. If you don’t fancy doing it yourself ask if any of your friends or relatives are up for it.
Of course, it doesn’t have to be someone’s bald head you advertise on. You could try some other body part!

Thai Love Story Tastes Great

Wednesday, October 8th, 2008

We wrote the following article for the Nottingham Business Post’s Starting Out column this week on behalf of our client Joe White – Director of The Thai Curry Company Ltd. Once again it is another good example of how a strong personal story can win column inches for the business…

“If you had told me a few years ago that I would be running an international food importing business I’d have thought you were crazy but life can certainly take some unpredictable turns.
I was a science teacher at Greenwood Dale School in Sneinton and was pretty happy with my lot in life. I enjoyed teaching and I’ve always been a keen rock climber so I would use the long summer holiday to head off to some far off location. It was while I was in Japan that fate intervened and set me off on a different path. It started, as these things so often do, with a girl.
Cherry was studying medicine in her home country of Thailand but was in Tokyo on an exchange programme. Meeting her changed so much for me, it’s fair to say I was smitten and luckily for me the feeling seemed to be mutual.
I returned to Nottingham and Cherry managed to sort out an exchange year so she was able to continue her medical studies at Nottingham University. We became engaged and I began regularly visiting Thailand with Cherry.
It’s a fantastic country and I soon felt very much at home there. It’s one of the few parts of the world which is yet to be westernised. If you take Bangkok for example - here is a modern city where residents are still able to live in spiritual and cultural harmony. I particularly enjoyed Thai food and even started to cook it myself. Back in Nottingham my friends all raved bout my Thai curry. When I went out to Thailand they joked that they missed my cooking more than they missed me.
When Cherry’s time in Nottingham came to an end I decided to move out to Thailand to be with her. At first I worked teaching English but soon the idea to do some kind of Thai food business really took hold of me. I realised that the cuisine on offer in Thailand was not only fantastic but also simple to make. Many people think that ‘quick’ food must be of a poor standard, but actually real Thai food is very quick and easy as well as being very healthy and delicious.
I hit upon the idea of importing authentic Thai curry into the UK in kit form and formed The Thai Curry Company in partnership with another former Greenwood Dale teacher, Frank Flegg. Because we source all the ingredients in Thailand we are able to offer premium quality food but at an affordable price, offering the consumer great value for money. This is one way in which we differ from established kit meal producers whom are often viewed as being ‘cheap’ meals.
As we manage the whole supply chain process this cuts out the middle man which offers us savings we can pass on to customers. Our curry pastes are 100 % natural and all prepared in Thailand, something that other producers cannot boast. We are currently working on convincing the big supermarkets to stock it.
Thai food is becoming more and more popular with UK diners with sales rising by as much as 20% year on year. We have launched a website, http://www.thaicurrycompany.com to promote not just our brand but Thai food in general. We aren’t in competition with Thai restaurants, if people like the food they enjoy at a restaurant then they will be more likely to want to try and recreate the experience in their own homes using one of our kits. We really want to spread the word about how fantastic Thai food is.
My life now is a far cry from my days teaching chemistry at Greenwood Dale School in Sneinton but the only thing I really miss is the holidays. Although living out here in Thailand I feel like I’m in paradise every day.”

Latest Success

Wednesday, October 1st, 2008

Apologies for lack of updates during the past couple of weeks. This is due to us taking our first foreign holiday in four years and heading off for a week in Spain with the kids.

Thank God for my Blackberry which allowed me to keep in touch with developments while I was away. We scored an incredible page one and page three in the same day for the same client in the Nottingham Evening Post - this was for Cage Warriors and helped them sell seats for their event at Harvey Haddon stadium last weekend. The paper splashed with the news that a Russian Billionaire wanted to hire Nottingham Castle for the night so he can stay in style during his visit to the city. Click here to read. Page 3 was details of the fighters. The billionaire story is a great example of how an tangential detail can take a story from page 3 to page 1.

Last week we helped canoeist Helen Barnes hit the national press when a story about her preparation for the Olympics was featured in the News of the World.

And our campaign for Bagnificent continues to win great coverage with the Glasgow based online retailer being featured in this month’s Dare Magazine. The mag is free to shoppers at hundreds of Superdrug stores across the UK. The majority of Superdrug customers are young, fashion concious women - precisely the consumers Bagnificent wish to reach so it is another great hit for them.

We’re currently talking to The Sun and GMTV about other clients - watch this space for more info.

Nottingham Poet Has X Factor

Wednesday, October 1st, 2008

A Notts writer, who published a book of poems after being inspired by Simon Cowell, is to do a book signing in Mansfield.

Anita McNamee published her first poetry collection, Buffy and Beyond (The Therapy Years) last month after picking up her pen in reaction to ITV’s X Factor programme.

The collection of verses includes one poem titled, Hard Day’s Night, in which Anita comments on the hit TV show.

The poem amused many of her friends and one even sent it to Simon Cowell for his reaction last week – but is still waiting for a reply.

Now Anita, from Whitemoor, is taking to the streets of Mansfield to do a signing of her book at Mansfield marketplace on national poetry day - Thursday, October 9.

She is hoping to raise cash for the charity MIND, which works to help people with mental illness, by selling her book for £3 and donating half to the charity.

Anita, who juggles her writing career with a full time job at business services company NBV, said she had written poetry all through her life but was inspired to publish her book as a landmark birthday approached this year.

She said: “I turned 40 last month and it definitely spurred me on to publish the book and get my work out there.

“I love writing and I hope I can inspire others to become creative in this way. Poetry is a wonderful way to relax and I get inspiration from everywhere.

“Watching the X Factor was a great example. Instead of shouting at the telly I picked up my pen and started to write.

“My friend thought it would be funny to send it to Mr Cowell. He hasn’t heard anything back yet but it would be hilarious if he did respond.”

She said she had called the book Buffy and Beyond (The Therapy Years) because she is a huge Buffy the Vampire fan and because she finds writing therapeutic.

She added: “If they had an X Factor for poets I would love to enter. I’d love to get Simon’s verdict on my work and maybe even write a poem especially for him.”

Anita can be found at the MIND stall in Mansfield marketplace, close to the library on October 9. For more information and to buy a copy of her book please visit her website http://www.anitamcnamee.com/.

ENDS

Hard Day’s Night

People, places
queuing up,
waiting to be chosen.

Hope mixed with fear.
Millions tune in
with desperate longing.

It should have been me.

“I have the moves
I can perform.”
“Have you seen what he’s wearing?
He looks a right gorm.”

The judges,
Tired, cynical, worn.
ready to give up,
they think of their contracts
and smile.

She walks in
belting out
‘Over the rainbow’
suggesting hip hop style
and little else.

We are in for a long night.

© Anita McNamee