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Archive for February, 2009

Facebook Remark Leads To Sack

Friday, February 27th, 2009

A marketing firm in Essex has sacked a teenage member of staff for branding her job “boring” on Facebook. (full story here).

It’s another good example of how people let their guard down online - only to find they must face the real life consequences later.

The marketing firm has won a lot of publicity for this but I doubt it’ll do them an awful lot of good. I do sympathise with the firm because it must feel like a slap in the face to be employing someone in the present difficult marketplace only for them to effectively slag the firm off in a public arena.

And, yes, Facebook is public. The girl in this story had made the mistake of giving her co-workers access to her Facebook page only for one of them to tip off the boss to her remarks. Proof that the term “friend” on Facebook means very little.

But by sacking the girl the boss comes over as rather mean spirited and humourless. A better approach would have been to give the youngster a warning and ask her to remove the remark from the page. She would have learnt a valuable lesson about web confidentiality without losing her job and the firm would not have been left with a somewhat bruised reputation.

How To Write Your Own Press Release

Thursday, February 26th, 2009
Avoid Common Mistakes

Make Your Story Irresistible To Journalists
1. Forget the title - that can be added at the end. Too many people agonise over a title but it’s the least important part of the release. More important by far is the intro. Every press release starts with an intro - this is the first paragraph which has to summarise the whole story. Think carefully about what you want to say. What are your key messages?
2. Next identify your top line. Think how you would boil it down to one sentence if you were telling a friend in the pub or on the phone.
3. Write it down in just one sentence - 30 words is the absolute limit. If you can get it down to less than 20 that’s even better.
4. Never start an intro with a name. If you want to go in with a name stick an adjective or some description in front of it. Example: Instead of, “John Smith has launched a new company selling widgets.” you could write, “Former fridge salesman John Smith has launched a new company selling widgets.”Or perhaps, “Dad of two John Smith has launched a new company selling widgets.”
5. The next few paragraphs should expand on the intro. Why has John Smith started his new company? What is different and exciting about it?Keep it simple and tell it straight - no jokes and don’t try to be too clever.
6. This part of the release should include details such as John’s age and where he comes from - don’t use street just the name of the town or the suburb if he lives in a city. All names MUST be correctly spelt.
7. Once the facts have been told it’s time to go into quotes. Run in with a line of indirect speech before opening quotes on the next paragraph.Example:John said the new company was his first attempt at running his own business.He said: “I have always wanted to be my own boss but I have never found the right opportunity until now.”
8. As in the above example keep every paragraph throughout the release to just one sentence. This will make the release read quickly and will increase its chances of publication.
9. Use action words where possible particularly towards the top. Example - instead of, “John hopes to attract customers with a ten per cent off all new widgets offer this month.” You could write: “Keen John has slashed his prices by ten per cent in a bid to entice more new customers through his doors this month.”In the second version John isn’t just HOPING (passive) he is taking action - SLASHING prices in a BID to ENTICE. Even the customers are taking action - by going through his doors.
10. Keep the whole thing to a maximum of 500 words. When you’ve finish go back and add your title - this will be much easier now the release is in front of you. At the bottom write ENDS then underneath write, “For more information and images call John smith on 0123 456789 or 0987 654321. Email address is also a good idea. Make sure you’re contactable. Journalists will react quickly if they like your story. Good luck.

The Joy of Sexercise

Monday, February 23rd, 2009

The latest health information from NHS Direct has won them tons of free publicity.

The taxpayer funded health information service has told the public that the best way to fit some exercise into our busy lives is to go for a workout between the sheets. Click here for the full story.

Once again we are reminded that sex sells anything - even health.

Look Like A Star Even During The Credit Crunch

Wednesday, February 11th, 2009
Bargain hunters can get the celeb handbag look at credit-crunch friendly prices at a fab new shopping website.

Bagnificent.co.uk offers women the chance to pick up handbags that look just like their favourite star’s without having to fork out celebrity prices.

And with bags from just £30 now there’s no need to hand over the price of a small car just to look like your favourite celeb.

Right now the site is offering a red leather Betty handbag (below) which could easily be mistaken for Victoria Beckham’s Hermes Birkin bag (see above) for just £95 – Victoria’s would set you back at least £3500. You can also pick up a brown leather Jamie bag – also £95 – which bears a strong resemblance to the Jimmy Choo Ramona – beloved by celebs such as Jessica Alba - and which costs around £1000.

These bags are just too of the great offers available now at http://www.bagnificent.co.uk/ where looking like a star needn’t cost the earth.

Cancer Patients Getting Younger

Wednesday, February 4th, 2009

Prostate cancer patients in Nottingham are getting younger, two leading specialists have warned.

Traditionally the disease, which affects one in 12 UK males and kills 10,000 men every year in Britain, has been associated with older patients but now men in their forties and even thirties are being diagnosed.

Speaking at an information evening for GPs at the newly opened Nottingham Prostate Clinic leading cancer specialists Duncan Harriss and Owen Cole (pictured above) said they were seeing significantly younger patients than they were a decade ago.

Mr Cole said: “I have just diagnosed one man aged 38 with prostate cancer and it’s becoming more and more common to see men in their forties.”

Mr Cole and Mr Harriss, both consultant urological surgeons at Nottingham City Hospital, have opened the Nottingham Prostate Clinic at the BMI Castle Consulting Suite in the Old Market Square, to allow men the opportunity to have their prostate health checked without the need for a GP referral.

Family doctors from across Nottinghamshire attended the clinic, the first of its kind in the East Midlands, on Thursday evening (JAN29) to find out more from the consultants.

The surgeons urged the GPs to perform PSA (prostate specific antigen) tests on their patients if requested. The simple blood test can reveal if there is a risk of cancer, but some doctors are unwilling to perform it.

Mr Harriss said: “Some GPs are reluctant to perform the tests as they aren’t convinced of the test’s accuracy but the latest studies are showing the tests really are very accurate and we believe it to be a very good test for prostate cancer.

“A lot of people seem to have the misconception that PSA is a bad screening test when in fact it isn’t. The latest studies, which have looked at 100,000 patients both in Europe and America, have revealed the PSA test to be a very good screening test.

“I would like to dispel the misconception that some GPs hold that the PSA test is a bad thing which causes confusion in patients. It isn’t, it is a good test that is very useful for detecting prostate cancer.”

Some of the GPs agreed with the specialists that routine PSA testing should be offered to all patients over 50 as part of a well man check.

Both consultants also added that anyone with a family history of cancer should certainly be checked and men with a female relative with breast cancer were twice as likely to get prostate cancer than men with no breast cancer in their families.

To find out more about prostate cancer call the clinic on 0115 9895643 or visit www.nottinghamprostateclinic.co.uk