Bagnificent in Scotland on Sunday
Our PR campaign for online handbag retailer Bagnificent has led to coverage in The Sun, The Daily Mirror, The Daily Record, The Glasgow Evening Times, The Herald, The Sunday Express, Elle magazine, Cosmopolitan magazine, Look magazine, Dare magazine, The Scotsman and on BBC Radio Five Live.
By anyone’s standards the level of publicity achieved has been nothing short of phenomonel. We came up with several ideas to win these great results, including telling the founder’s inspiring personal story, focusing on value and the site’s fantastic fashion offers and looking at how women can get the WAG look without a footballer’s paypacket.
Our most recent idea looked at how ladies can prove their committment to the planet by recycling their old handbag for a brand new one through the site. Our press release won Bagnificent yet more great coverage last weekend - this time in Scotland on Sunday the country’s leading sunday broadsheet newspaper. To read the clippings and see other examples of the great PR results we have won for Bagnificent, please click here.