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Archive for the ‘Mereo Boot Camp’ Category

Majorca boot camp to fight Christmas flab

Wednesday, November 26th, 2008

We are currently working on a campaign for Mereo Boot Camp - the first military style boot camp in the Balearics.
The camp has been launched by husband and wife team Ian and Liz Robinson (pictured above). The couple met in the British army where both worked as physical training instructors.
Mereo promises clients a tough no-nonsense fitness blast, ideal for the post Christmas / New Year blowout market.
Ian and Liz are moving out to Majorca next week but are available for media interviews over the next few days. This morning we arranged for them to appear as guests on BBC Radio Sheffield’s Breakfast Show.
A piece about the camp has also been published in the Birmingham Mail today. Click here to read.
There has also been interest from national journalists several of whom have been in touch to ask if a press trip is planned. We are currently seeking an airline to partner us in this initiative. Watch this space for more information.