CHARITY ‘BAGS’ A HELPING HAND FROM BRA TYCOON MICHELLE MONE
Leading UK entrepreneur and creator of Ultimo lingerie, Michelle Mone, is backing a new charity campaign to help ‘bag’ some much-needed extra cash for Down’s Syndrome Scotland.
Michelle Mone is auctioning her Fendi Baby Spy handbag (original cost £695) for the charity, which aims to improve the quality of life for everyone in Scotland affected with Down’s syndrome.
The auction will kick-off on Monday 1 December and will take place online at www.Bagnificent.co.uk. All proceeds raised will be donated directly to the charity to help them continue their invaluable work. Michelle’s handbag is expected to raise hundreds for the charity and contribute substantially to the auction.
The move is a special favour for Michelle’s friend and fellow Glaswegian business woman, Gerry Campbell, founder of online retailer Bagnificent. Gerry’s eight year old son William has Down’s and the family are keen to raise some extra funds to help the charity.
Michelle Mone said: “I’m really pleased to be able to support my friend Gerry by donating the handbag, which I hope will contribute to raising some much-needed funds for Downs Syndrome Scotland. I’d like to encourage everyone to go online and dig deep for this fantastic cause!”
Bagnificent boss Gerry Campbell said: “Since William was born with Down’s Syndrome eight years ago the work of the Down’s Syndrome Association has become a cause close to our hearts. The charity is in desperate need of funds, which is why we decided to organise the auction and I really hope people get online and get involved.”
She added; “Michelle and I go way back, so it’s great to have her support. I am delighted that Michelle has agreed to get involved to help raise cash for the charity and I would like to thank her for her kind donation.”
Pandora Summerfield, executive director of Down’s Syndrome Scotland, said: “We’re delighted that Gerry is supporting our organisation in this imaginative way and that Michelle Mone will also be contributing to the cause. The money raised will help us provide support to people in Scotland with a child or other family member with Down’s Syndrome.”
Ex-accountant Gerry launched Bagnificent.co.uk in 2007 after spending many years as a full time mum to William and her two older children Edward, 12 and Bethan 10. The site sells fashion and designer handbags for a fraction of the High Street prices. The site also allows women to sell off their old handbags and raise money towards a new bag.
Michelle’s handbag will be the first charity sale Bagnificent has staged. For more information please visit www.bagnificent.co.uk.
ENDS
For more information please contact Steve McComish at Pressman PR Ltd on 0115 9648214 or email steve@pressmanpr.co.uk.