I value my online presence at £115,000
No one would pay be £115,000 for my online presence, but that’s how much it’s worth to me. Yours may be worth even more to you.
If my social media presence vanished today, it would take me over a year to build it up again. It takes me an hour or so each day just to maintain it. But it’s worth it.
Through social media I’ve managed to build connections with people who wouldn’t have given me the time of day on the phone. It’s almost worthwhile starting an insurance company for the top names in social media, you never know when Google or Wordpress might shut you down.
How I came to £115,000
My online presence has helped me win nine new clients during the past 12 months. It’s not because my online presence is great, it certainly isn’t. Yours is hopefully much better. It’s because it shows I care about being better at what I do. That’s important.
Every second I spend developing my online presence, is an investment. My online presence also increases my SEO standing. Some of my best clients (both in terms of fun and referring more clients) came by searching Google for press and PR professionals.
There are many ways you could place a value on your online presence. I added up how much I think these clients, and future clients, are worth to me within 18 months. I subtracted the maintenance costs (time into money), and came up with a very broad figure.
Investing in yourself
Don’t just start a blog and add some content every few weeks, really invest the time to make the connections that matter. It will eventually add up to valuable online presence.