King Sturge on Chris Evans Show and Many Nationals
My press release on the sale of the Wembley turf (see previous post) has won phenomenol coverage for my client King Sturge.
King Sturge partner Mike Hanson - who was quoted in the release - was invited to be a guest on BBC Radio 2’s Chris Evans Show yesterday evening and he also did Nick Ferrari’s Breakfast show on LBC.
Today the story has made page leads in The Sun and the Daily Star and has also been featured in the Daily Mail and Daily Telegraph. Collectively the coverage represents well over £100,000 worth of publicity. Proof that you can’t beat a good story, well told, to raise your profile and build your reputation.
The beauty of this story is that today’s coverage is just the start - King Sturge can expect more great coverage when the auction to sell the turf closes at the end of the month. There has been some wild speculation about the value of the turf with the Star claiming it’ll sell for a million. I very much doubt the closing price will be that high but we shall have to wait and see.