Language Firm Beats Credit Crunch
Despite the credit crunch and global economic gloom one UK language company has reported record growth in its business last year with new orders coming in from every corner of the world.
Notts-based betterlanguages.com Ltd saw an increase of 38% in sales during 2007-2008 and director Mike Hunter said new business inquiries were coming in daily from all over the globe.
The company supplies native speaking translators of every major world language using a network of qualified and skilled linguists based both inside the UK and overseas.
Clients include Mothercare, Weetabix and New Look with betterlanguages translating text on packaging materials, labels and brochures.
Mike Hunter said: “Despite the difficult market things are good for us and our business is still gearing up. We are attracting more new customers with inquiries coming in through our website, networking and through pay per click Google advertising.”
Mike recently completed an EMDA funded e-business club course which convinced him to try pay per click marketing and he hasn’t looked back since.
He said: “I had looked at pay per click in the past and dismissed it as being expensive and ineffective. But the e-business club taught me that, provided it was very carefully targeted, it could be very effective indeed.
“We gave it a try and have been very pleased with the results. It has generated both inquires and sales.”
Last month betterlanguages won a contract to translate materials for Cuddledry – the innovative baby bath towel which was featured in the last series of BBC’s Dragon’s Den.
Other recently won contracts include the translation of a website into Spanish for UK based finance group TDX Indigo, the translation of baby goods for Danish company BabyDan and the translation of clothing labels and packaging materials from English into 11 world languages including Japanese for Esquel Apparel Inc, based in the USA.
They have also been contacted by a Russian firm who recently used native Russian linguists to produce an English language version of their website. The end result contained many errors and the firm asked betterlanguages to take a look and make it perfect.
Mike added: “The fact that our business is a global one with customers in every continent certainly protects us from localised economic upheaval. Right now, if one listens to some media reports, the entire world economy is supposed to be in difficulty but we certainly aren’t seeing any evidence of that.
“The trend for us is definitely up. This past month has been absolutely crazy with orders coming in faster than we can send them out to our translators. Business has never been better.”