Pressman PR

It’s another great day for our little company today. My client Soozi Rowbotham, founder of Patients Talking, has been featured in The Sun. Click here to read.

Soozi set up the health website after IVF complications almost cost her her life. She had been trying desperately hard to publicise the site and eventually turned to me last month. Since I became involved Soozi has appeared in two national newspapers, The Sunday Express, who did a double page spread, and now The Sun with it’s massive readership.

Soozi has a dramatic story to tell which has undoubtedly helped us to win publicity for her website. But, in many ways, her story is typical of many entrepreneurs. Most of the people I have met who’ve gone into business have had their own personal journeys which have led them down the path.

Lesson: The best way for a small business to win publicity is often to tell the founder’s personal story. If you’re in business have a think about what it was that led you to shun conventional employment and decide to take the gamble of launching your own enterprise. Tell your story well and you may even be able to win coverage in a national newspaper or magazine. Think big – if your story is strong don’t just settle for the local rag.

Press Release Surgery: If you would like me to give an opinion on your press release email me at steve@pressmanpr.co.uk.

Squidoo: I now have a Squidoo page where I describe ten steps to create a snappy press release. Click here to visit and please rate it.

What I’m Reading: I am currently reading Purple Cow by Seth Godin. The book has the strap line - Transform your business by being remarkable. Seth’s a very wise man who has recognised that conventional advertising is dead. It’s all about PR now. If your company is still spending a fortune on ineffective advertising stop right now and hire yourself someone who can create a buzz about you in the media instead. It is cheaper and much more effective.

More Pressman Success: My current incredible run of national newspaper hits for my clients just keeps getting better and better. In the past three weeks I have had page leads in The Sun, Sunday Express, Daily Mail and Daily Mirror.

Gerry Campbell, the founder of Bagnificent has emailed me to say hits on her site have gone “through the roof” after her company was featured in the Mirror so that’s very gratifying and shows the incredible power of PR in action.

I am currently negotiating with a number of TV producers on behalf of a client – there is a lot of interest so watch this space.

It’s a very exciting time at the moment and I seem to be on fire with everything I touch turning to gold right now (hey, it’s no good being modest when you’re running your own business!)

Free Money: Ei42 is a great new shopping portal which lets you earn cashback on all your internet shopping - even eBay! Click here for details.

Inspiring Entrepreneurs: I now have my own bookshop - in association with Amazon. It is stocked with all my favourite business books and all the books which have inspired me over the years. Click here to visit the Pressman Bookshop.

SEO Tips: My top two tips for search engine optimisation are so simple - if you haven’t done them yet what is stopping you? Tip 1: Google Maps - creating a Google Map listing for your business is free and takes about five minutes. You’ll instantly leap up the results page.

Tip 2: Use the link at the top or bottom of this page to join Touch Local. You can join for free to create a simple listing - which will help - but I recommend creating a full listing which will allow you to include your website url. You’ll find the phone calls and emails soon start flooding in with new inquires. There are some great SEO books in my bookshop.

Pressman Seminars: If you would like to find out how to slash your advertising spend yet gain lots of great publicity for your company, how to plan your PR strategy, how to find an angle about you and your company that the press will love, and how to craft punchy press releases that journalists won’t be able to resist, then come to one of the Pressman seminars.

Seminars take place in Nottingham and run from 10am to 4pm. The cost is just £295 per person with lunch, parking and tea / coffee all included in the price. I will take you through exactly what the press need and want and help you identify what aspects of your company, products and services, are PR-able.

I will work with you on an individual basis to help you create a perfect press release to kick start your campaign. You are guaranteed a marketable release – if it isn’t finished on the day I will complete it for you later and email it to you within a couple of days. If you would like more details email me at steve@pressmanpr.co.uk with “seminar” in the subject box.