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TV Is Dying Claims Web Entrepreneur

French born but London based Nico Jacquart is one of the new generation of entrepreneurs who are utilising the internet to build exciting new businesses. He told Pressman PR founder Steve McComish why television is a dying media and offered to take him to the pub for some French cheese…

Nico, welcome. Tell us about yourself, name, nationality, anything else you’d like to share?

I’m Nico Jacquart. I am 24 and from France. I start my first company in France, I made MissBimbo.com which is a successful website and I moved to London two years ago where I met Chris Evans my business partner with whom I founded Blouzar Ltd. We launched www.LittleHooliganz.com a couple of months ago and now it’s the turn of www.My-Queen.com

On your website www.blouzar.com you claim you’re going to make us all stop watching the TV and play online games instead. Are you serious?

Yes you can see the new generation spend less time watching TV and more time in front of the computer. Our websites are not only games they are social communities where they can make friends and share their interests with other people. I’m sure a lot of our players are spending more time in our games than watching TV!

What exactly is My Queen and do you need to be gay to play?

My Queen is a social entertainment and fashion community, in other words it’s a game and community for adults where you can talk and compare your fashion skills or just chat about anything. We realised that many young adults, the generation born with the first videos games were looking for some games and communities made for them and a not childish website. My-Queen.com is not just for gays it’s for everyone with an open mind.

Has the credit crunch had much effect on you and your business?

Not really, people keep coming to our websites and I think the best way to beat the credit crunch is to fight back by investing money in a new website and not to wait for the end of the crisis.

As an entrepreneur are you solely interested in the web or do other areas of business also appeal? Where do you think the greatest opportunities lie and why?

Internet is a very exciting market, fast and wild and I definitely love working on internet but I’m alsointerested on others areas like music or sport but these projects are just in my mind so far. There’s a lot of great opportunities, you just need to catch them - they’re everywhere. I don’t think there’s a special area.

What has been your high point in business so far?

I guess it’s tomorrow. Our business is growing up everyday so it’s difficult to know what was my high point, but launching a new website is a very exciting time for the whole team.

And your low point?

I suppose fighting with a business partner is not the best time even if it is sometimes required.

What single piece of advice would you give to someone starting out in business today?

Try to do something that people would like, don’t focus on how to make money. If you do something good it will be easy to make money from it.

Finally, on your website it states that your favourite cheese is Camembert but surely Stinking Bishop is better? Are you just being patriotic? Are you simply afraid to admit that English cheese is far superior?

I would have to take you to the pub to reply to this question because it could take a long time to explain what a good cheese is really. Or I could just bring you some nice cheese from France and you’ll get what I’m talking about.

Nico, thanks very much for your time and the best of luck with My Queen.

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