Website Leads To Growth For Language Business
We have been PR consultants to translation company betterlanguages.com Ltd for more than a year now. During this period the company has grown from a small enterprise to one which is achieving growth at a startling rate.
This month we decided to create a press release which would focus on the huge growth the company has shown in the past year. At the same time we were able to highlight the company’s own multi-lingual website. Read on…
The boss of a Notts based language company believes the launch of a new multi-lingual website has helped his firm achieve massive growth despite the current economic trading conditions.
Betterlanguages.com Ltd offers translation services for businesses with professional linguists specialising in more than a hundred tongues.
The firm, which translates packaging materials, labels, instruction leaflets and user guides for clients including Mothercare, Weetabix and New Look, re-launched their website last November and promised it would be the most multilingual business site in the Midlands.
The decision has already paid off handsomely with unique visitors tripling to more than 1500 a month and monthly revenue at a traditionally quiet time of year jumping from below £7k in February 2008 to more than £33K in February 2009.
CEO Mike Hunter said he was now looking to recruit to meet the expanding demand.
He said: “We’ve thought long and hard about telling our story, as we know that many businesses are suffering at the moment, but we think it’s important that people realise that there is business success around too.
“Last year we had a typically quiet February turning over £6,772.16, this year it’s £33,191.61 of which over £18k is new clients.
“Most of our work is repeat business with existing clients, so our expectation is that we will get a growing level of ongoing business.
“We have a new US client among the new work. They are a small company, but major for us in the sense that there will be a high volume of work. We’ve also landed a well known new UK client, who we can’t name at this stage, they found us directly through the website, and we’ve just completed our largest ever single language job for them.
“I had high hopes when we re-launched the site but the level of success we’ve experienced has been just astounding. It usually took around two months to get new content into the Google index, now we’ve seen pages indexed within 10 minutes of going live.”
He said: “We are now seeing an increasingly global economy and people are conducting Google searches in every language, not just English.
“Language is our business so we thought we would put our money where our mouth is, quite literally. Of course in providing different language versions, we are showcasing our product, a translation website without translation would be a bit like having a coffee shop without any coffee!
“It was always an area I wanted to invest in. But I wasn’t expecting revenue to increase so dramatically, we are on track to produce a year end 150% increase on last year. It’s certainly an area other firms should consider, particularly if they have an eye on overseas opportunities.”
The website is already live in Spanish, French, Flemish and Welsh, with the updated German version nearly ready, and Mr Hunter’s team are currently working on several other key world languages including Chinese and Arabic.
He added: “We use professional translators from each country to ensure an absolutely accurate translation. For example we aim to have separate translations for Spain, the Dominican Republic and Argentina. Even though all of these countries are Spanish speaking nations each has its own dialect which can subtly effect meaning.”
Mr Hunter added that he felt now was a good time to invest in marketing strategies.
“Despite all the doom and gloom around at the moment we have never been busier, and we feel that now is a good time to invest and attract new business both in the UK and overseas.
“We expect the new website to continue to attract much more interest from overseas customers. We’ve noticed a jump in traffic from China just because we purchased a .cn domain, and pointed it at our .com site, having site content in Simplified Chinese will allow us to reach one of the largest emerging economies.”
More details can be found by visiting www.betterlanguages.com
ENDS
For further quotes, interview opportunities or images please call Steve McComish at Pressman PR Ltd on 0115 9648124, email steve@pressmanpr.co.uk or visit www.pressmanpr.co.uk