Where’s Your Purple Cow?
I recently read a great book on marketing called Purple Cow by Seth Godin. It explains how we are all living in a new information age where old sales methods like traditional print advertising just don’t work anymore. Today it’s all about being different, being remarkable.
We are now working with Warrior Promotions, a company which promotes MMA or Mixed Martial Arts fighting in the UK. One of the sport’s stars is Rosi Sexton - a great example of how being remarkable can bring you to the attention of the masses.
Rosi is a bright lady with a PhD in mathematics from Cambridge University. She’s also a classically trained pianist and a mother of one. That’s quite a list of achievements but when you throw into the mix her record as one of the world’s toughest fighters then the picture your left with is certainly a remarkable one.
She has just returned from the USA where she won her ninth professional fight before a televised audience of millions (the fight went out live on the CBS network).
Rosi has already appeared on Richard and Judy, Sky News and other TV shows. BBC Radio 4’s Woman’s Hour have also made a request for an interview.
Every small and medium business can learn something from this. I’m not telling you to climb into a ring and start fighting. I’m simply saying, “Be different.” The truth is you are already different. After all, we’re all unique. So ask your self what it is about you, about your business that’s different. What is it about you that’s remarkable. Or as Seth Godin would say, “Where’s your purple cow?”
Once you’ve found it put something down in writing. (See my tips on writing a press release) and send it out to any press (don’t forget the web) that you’d like to feature in. If you’ve done it right your purple cow WILL get you noticed.